Our Story
You know that moment when you're in the supermarket after a long day, staring at the shelves and hoping dinner will somehow figure itself out?
That used to be me. Most Sunday nights.
The Sunday Evening Problem
My wife and I spent our weekends rock climbing in the Blue Mountains. We'd always stay out as long as we could, then drive home, tired and happy...
Until we remembered the fridge was empty and our weekend was nearly over. Neither of us had the energy to do a proper shop for the week.
The Online Shopping Shift
Like a lot of people, we turned to online grocery shopping during Covid. It made life easier, but over time it started to feel a bit repetitive.
We mostly kept ordering the same things and rotating through the same meals. It worked, but online shopping was hardly any faster and it wasn't very inspiring.
The GPT Moment
When Open AI released GPT-3, I was curious. While most people were using it to write poems or help with emails, I kept thinking:
"Could this actually help with dinner?"
Could it take a recipe I wanted to try and make the whole shopping part happen without me needing to lift a finger?
Building the Solution
I couldn't stop thinking about it. With some experience in software, I started experimenting on the side.
My goal was simple. Make it easy to go from seeing a recipe that looks delicious right through to groceries at the door. No scrawled lists. No last-minute dashes to the shops.
Pantry Pilot Launches! 🎉
It's been amazing to see people discover how much simpler life can be when the meal planning and shopping just…work.
What's Next
We've got lots more in the works and we're excited to keep building something that fits into your life, not the other way around.
Our Mission
To make good food effortless, transforming recipe inspiration into a delivered grocery shop.