Instagram @mention to import

Ze'ev - 8th September, 2025

The simplest recipe save you'll ever do

We've just rolled out something that's going to change how you capture those Instagram recipe moments forever. All you need to do is @mention @pantrypilot in a comment on any recipe post, and we'll automatically import that recipe straight into your Pantry Pilot account.

Here's how the magic works

The setup takes about 10 seconds and you only do it once:

  1. Send us a quick DM - Pop over to @pantrypilot on Instagram and send us a DM message saying "verify".
  2. Connect Instagram to Pantry Pilot - We'll send you a secure link to sign in and connect Instagram to Pantry Pilot (takes ~10 seconds). This doesn't share any of your private data; it simply lets us match your Instagram to your Pantry Pilot account so we can import on your behalf.
  3. Start mentioning - Find any recipe post that catches your eye, drop a comment like "@pantrypilot save this recipe!" on the post and we'll do the rest.

Within a minute, that recipe will be waiting for you in your Pantry Pilot collection, complete with ingredients, method, and a link back to the original post.

Prefer a demo in video form?

Why we built this

Instagram has become the ultimate recipe discovery and meal-prep platform. Each week nearly half of all recipes imported into Pantry Pilot come from Instagram. Food creators are sharing their most beautiful, most craveable dishes there every single day. But Instagram wasn't built for cooking.

The gap between "I want to make that" and actually having the ingredients in your fridge and then the dish on your dinner table? That's where we live. That's what we're here to bridge.

What gets captured

When you @mention us on a recipe post, we don't just grab a screenshot. We're extracting:

  • The full ingredient list intelligently grouped by how each ingredient will be used
  • Step-by-step cooking instructions
  • Serving sizes and timing
  • The original creator's name and a direct link back to their post
  • Any notes, tips or substitution suggestions

Everything gets organized beautifully in your Pantry Pilot recipe collection, ready to add to your shopping list or automatically checkout via Woolworths.

Ready to give it a try?

Next time you're scrolling and something makes you stop mid-swipe with a "bloody hell, that looks incredible," you know what to do. Just @mention us and we'll add the recipe to your collection.

The connection between discovering amazing food, getting the ingredients delivered and actually cooking it has never been this seamless - and we're just getting started.

Head over to @pantrypilot on Instagram and DM us "verify" to get started. We’ll send you a link to connect Instagram to Pantry Pilot—then just comment “@pantrypilot save this” on any recipe you love.